Each year, Waterford Wedgwood Crystal hosts a Master Cutter Event at select retail locations across Canada. The event provides retailers with an opportunity to invite their customers to come in and meet the Wedgwood Master Cutter. Guests may also be among the first to purchase one of the cutter’s latest hand cut crystal creations.

Our job was to develop materials, which included in-store POS and customizable direct mail pieces, to promote each Master Cutter Event and new crystal creation.

We directed the entire project from concept to completion including creative development, photography, copywriting, printing, finishing, and shipping to all locations across Canada. The event grows by 15%-20% each year.

In a joint effort with the Cuban government, we launched Caribbean Ice Beer. The campaign was a two-pronged approach. The first objective was to entice foodservice establishments into offering a new beer to their customers, and the second was to encourage tourists to purchase Caribbean Ice Beer by providing the venues with impactful sales materials.

We developed the overall image for Caribbean Ice Beer. In order to better appeal to comfort level of tourists, we presented the product to look like a domestic beer. We created a sales kit for the trade consisting of clear and concise materials. After the product was sold in to the venues, we outfitted them with these Caribbean Ice Beer-branded materials: neon window signs, bar coasters, matches, shirts, table toppers, and menus. We also sourced premiums and large inflatables to make Caribbean Ice Beer beach events successful.

Caribbean Ice Beer has been so well received in Cuba, that the brewery is exploring the opportunity of importing into Europe and Australia.