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Trade Shows
Consistent results, critical successes.
Be the talk of the show. We can help you promote your
product or service to captive audiences at trade and consumer shows,
whether it’s a custom booth, signage, handouts or trained
professionals to speak on your behalf.
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Hammond Manufacturing |
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After
we created a ‘wow’ factor with the Hammond power
outlet strips packaging, Hammond’s sales manager hired
us to update the existing trade show materials as well. We were
asked to retrofit an existing tabletop booth with new graphics.
The only parameters were to use existing photography and incorporate
the Hammond red colour. We were able to purchase stock industrial
photos for the graphics, and mix in some existing photos of
the Hammond product offering to create a very impressive booth.
In addition to providing us with the opportunity to work on
a great piece of business, we want to thank Hammond for the
many referrals the company has given us. |
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Oil Lift Systems |
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Oil Lift Systems,
a manufacturer of above ground elevating devices, required a
trade show booth as well as an accompanying trade ad campaign.
We strategically decided to promote the fact that an above-ground
system is very affordable—from installation to service.
To grab attention and build intrigue, our creative team developed
a campaign featuring a groundhog in a hard hat. After the first
trade show, four complete systems were sold and enough revenue
was generated to offset the cost of the entire campaign. |
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Fernlea Flowers |
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The Fernlea project
involved retrofitting an existing trade show booth with new
graphics. The brief contained one key statement: “Make
me feel like I’m in a greenhouse.” The entire project
was completed within a ten-day deadline. Through the use of
creative photography, greenhouse trussing, and fresh flowers,
we were able to capture that greenhouse feeling, while still
enabling booth portability from show to show. |
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© Rip-Cord Marketing Group Inc., 2004 |
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